Attention Consultants, Advisors & Owners Of Small Businesses…

Stop Worrying
Where Your Next Client
Is Coming From.

Here’s How To Get As Many New Clients As Your
Business Can Handle…
With No COLD CALLING
Or HARD SELLING

Finally, a new business system that anyone (Yes anyone!) can set up in less than 4 weeks and begin to immediately generate dozens of pre-qualified prospects and clients.

Friday 2:30 PM
Alpharetta, GA

Dear Friend,

I wish this wasn’t true.

However, the fact of the matter is that most business owners will never escape the feast-or-famine business cycles by relying on word-of-mouth and referrals for the majority of their new business.

The reality is that when you rely on referrals you’ve giving up control of your new business efforts. You’re saying, “Hey it’s out of my hands. Let the fates decide who (if anyone) wants to do business with me.”

That’s no way to run a business. Both you and I know that.

Allow me to tell you a quick story…

My name is Mark Satterfield and I’m the founder of Gentle Rain Marketing Inc. Since 1992 I’ve worked with people just like you who are tired of inconsistent revenues and wish there was a simple-to-follow marketing system that didn’t take a lot of time or money to implement.

Looking back, when I started my consulting business in 1992 the one thing I never imagined was…How difficult it was to get a consistent stream of new clients.

Unfortunately, I grossly underestimated how important MARKETING was to generate clients and income.

Like most new business owners I started off by using my network of contacts. As you can probably relate, I quickly “lapped the track” with my existing contacts. Lots of people promised to “Keep me in mind” but nothing tangible came from all the early morning and late night “Meet & Mingle” events.

That little voice in my head kept saying louder and louder, “There’s got to be a better way.”

So, I finally decided to get serious and learn about marketing my business. I invested in programs and seminars and newsletters by the score, and got buried with all this stuff. Websites…List Building…Auto Responders…Internet Marketing…Avoiding Spam Filters…Google Adwords…Lead Generation Tactics…AHHHHH!!!

Here’s the problem…I WAS OVERWHELMED. I had no earthly idea where to start. What to do first? What to do next? I kept spinning around like some whirling dervish, filled with enthusiasm and desire and accomplishing…ABSOLUTELY NOTHING

Maybe you can relate…desperately desiring to achieve great success for your business but tripping over your shoelaces trying to figure it out. Learning about the various marketing tactics was helpful and interesting but it did me absolutely no good because I never implemented anything.

To say I was a bit frustrated would be a gross understatement. I was like the hamster on the wheel, scurrying in circles, buying this and that but never accomplishing anything…BECAUSE I DIDN’T HAVE A SYSTEM!

Let me share with you what’s covered in the
Gentle Rain Marketing & Branding Blueprint
DVD Seminar.

I put together this program with three key agendas in mind.

First…I want to give you a framework and a structure for the DESIGN of your marketing system. I’m the son of a rather famous scientist, and although I didn’t inherit any of his scientific capabilities, I did inherit a love of SYSTEMS. What I most like about having a system is that it eliminates the confusion about what to do. In my 17 years of advising consultants and small business owners on how to get more new business, the biggest obstacle…what prevents people from actually achieving what they desire from their marketing…is that they get overwhelmed. They get confused. They focus on the wrong things. A blueprint eliminates that. It shows you what needs to be done and in what order.

Secondly…I want to give you a game plan for IMPLEMENTATION. Yes, it’s important to understand the process. However, intellectual understanding is secondary to actually playing the game. You can read all the books on swimming that you want…but ultimately you’ve got to get in the pool. Everything I teach is focused on getting you in the pool. Quickly. Safely. But getting you in the pool. You’ll find that the program can be summed up by a comment I make early on, “If you will just get our of your own way…If you will do exactly what I tell you to do…You WILL HAVE a highly effective marketing system up and running, generating you dozens of brand new prospects and clients in less than 45 days.”  I’m all about action and implementation. I hope you are too.

Finally…this is about MINDSET. Most of my clients, and perhaps you fall into this category, are relatively new to marketing. When we’re new to something there’s often a tendency to be negative or skeptical. As one of my most highly valued mentors Dan Kennedy says, “There’s no equity in the list of the 500 reasons why this won’t work for me.” In order to be successful in marketing you’re going to need to have the right mindset. You’re going to need to believe that “Yes I can do this!” And because I’m laying this out in a step-by-step, first-you-do-this-and-then-you-do-that format, I believe that you’ll find that any negative mindset simply vanishes.

Look, I’m no genius. I learned what I’m about to teach you through a lot of trial and error. I got overwhelmed. I said to myself “This process won’t work because my clients are different.” I did all that. I’ve been where you are. I would say to myself, “What am I doing wrong? It can’t be this difficult to get new clients. It seems like everyone but me isn’t having a hard time with this. Why can’t I figure it out?”

And the reality is that everyone isn’t having an easy time of it. What I was doing “wrong” was focusing on a lot of unconnected marketing activities, rather than putting in place a SYSTEM. One that I could set up once, which then works on autopilot.

Believe me, if I can do this…there is absolutely no reason why you can’t too.

Who is this program for?

If you’re in the planning stage for starting your business you’ll find this program invaluable. I remember when I started Gentle Rain in 1992. Boy, I sure wish I had a blueprint or roadmap to follow rather than the “trial and error” method I wound up using. You’ll find that the Gentle Rain Blueprint will give you the precise direction you need to ensure that your pipeline of new business stays full.

If you’re a start-up or have been in business for less than a year, the blueprint couldn’t be coming to you at a better time. It’s likely at this stage in your business life that you’ve “lapped the track” numerous times with your existing circle of relationships.

You know you need more (and better) prospects but it’s also likely that you’re uncertain about how to get them. And if you’re similar to most of my clients, the idea of “cold calling” fills you with dread. Well you can relax since the Gentle Rain Blueprint will provide you with a precise system in which prospective clients raise their hands and self-identify themselves that they’re interested in what you offer. The only people you’ll be talking to are those who have already expressed a desire to learn more about your services.

And if you own an ongoing business or consulting practice that’s been up and running for more than a year, then I’m not telling you anything you don’t know when I say, “You need to continually be updating the methods by which you attract and convert new clients.” Back when I started Gentle Rain we didn’t have websites or automated stay in touch systems. It was incredibly more difficult for a small one or two person shop to leverage the number of contacts that we are now able to routinely handle.

In the blueprint I’m going to share with you some of my most advanced (yet easy to implement) strategies for getting more new clients. For example you’ve probably heard a lot recently about social media and how “It’s the next big thing for growing your business.” But it’s also likely that the term social media is a bit of black box to you and how to use tools like Twitter, Linked-In, or Blogs to actually get you more new business is a bit of a mystery.

I’ll admit that I was somewhat of a skeptic too. I’m not in the Hollywood scene…I’m not 17 years old…. so many of these tools just didn’t seem to apply to me. Boy was I wrong.

For example I just checked my Google Analytic statistics and I notice that I’m driving 2 dozen highly targeted leads to my website from just Twitter alone. What I love most about these social media tools is that you can get highly targeted traffic VERY inexpensively. I’m more than happy to spend money to get great quality leads, but if I can get that same quality for FREE, then I want to learn more. What I’ve learned about Social Media and my exact process for programs such as Twitter and LinkedIn is just a small part of the content that I’m going to be sharing with you.

Let me tell you more about what
I cover in the 6 hours of DVD instruction

 
  • How to micro-target a niche. The reality is that everyone thinks their problems are unique. Thus the more you target very specific micro-niches the better the quality of prospects you’ll generate. While I’m sure this makes a lot of sense intellectually, I’m going to show how precisely to do this.
  • I’ve always been a staunch believer that you don’t need to have a large sum of money in order to have a super-effective marketing system. However what you do need to invest in is some good high-value thinking. There are 6 questions you need to answer to before you start any marketing campaign. I’ll share what they are and how people (probably similar to you) have answered them. Although this isn’t the “sexy” part of the marketing system, this is the foundation upon which everything else is built.
  • There’s a classic approach for creating your marketing message. It usually goes something like this. “This is who we are. This is what we do. If you’re interested…call us for a free no-obligation consultation.” The problem is that this approach doesn’t work anymore (if it ever did). There’s just too much noise out there. Too many marketing messages. What does work? An approach I’ve dubbed the Trojan Horse. Easy to implement. Devastatingly effective.
  • I’ve always found that observing what others are doing can help me in developing my own strategies. So I include a lot of “This is What They Did” Case studies in the program. For example, if you market your services to skeptical and hard to reach decision makers this particular case study (including the specifics of what they did to land 6 new Fortune 50 corporations) will be of interest.
  • All good marketing system are set up around the concept of a “Trap”. This is the bait we use to get prospects to self-identify themselves. There are a lot of different types of bait one can use (reports, videos, software, assessments) but since free reports still work, let’s learn how to develop one. One that actually gets read and motivates the reader to take action. Here’s the 4-part model I use that will enable you to create a great free report in 3-5 days (or less!).
  • As one of the most astute marketers I know Jimmy D. Brown says, “When they finish reading the report there are a lot of things they can do-of which only a couple actually help us.” For example, you may want your reader to call you when they get done. Here’s what you put in the last section of the report to compel them to do just that.
  • So once the free offer…the “bait” piece is done…what’s next? We need a webpage to promote the report…to make visitors curious and hungry to get it. (Patience. Patience. I’m going to show you all sorts of ways to get traffic to this page in just a minute. The last thing you want to do is start-driving traffic to a page that isn’t set up to capture information about your visitors. Otherwise all your valuable prospects will simply “bounce off” and go elsewhere.)
  • When it comes to websites and web pages, I think most people make their life way too complicated. I’m going to explain…in very simple-here’s-what-you-do-step-by-step-language how to set up your Micro-Capture webpage. You can have it as a part of your existing website…or it can be a separate page. Either way is fine. The important point is now you are going to be set up to capture leads automatically. Say goodbye forever to mind-numbing labor intensive methods for building your pipeline of new prospects.
  • There’s one last thing we need to do before we turn on the traffic generation machine and start unleashing a horde of new prospects to your website. We need to make sure that we have an automated Stay-in-Touch system in place. This is often overlooked but it’s crucial (absolutely crucial!!) for success. But relax these systems (commonly called autoresponders) are inexpensive, (The one I recommend costs a whopping $29 per month) and easy to set up. Remember, according to Sales & Marketing Executives International 80% of sales are made on the 5th-12th contact.

    • • But…(you ask) WHAT am I suppose to say in these stay-in-touch messages? Fear not. I’ll show you my 3-Buckets Of Communication which are my proven methods for engaging your readers and moving them-invisibly & seamlessly-to the point where they bring our their check books and credit cards and give you large sums of money. There’s a real science to What to say, When to say it and How Often you need to be saying it in order to maintain visibility without becoming a pest.

  • Finally…TRAFFIC & LEAD GENERATION. There’s a very good reason why you don’t want to focus on this first. Simply put if you don’t have your “marketing trap” set up, all the leads you send to your website will simply bounce off like so much rain off a tin roof. However once we have the marketing trap set up, now is the time to have fun and watch your list of prospects grow like bamboo. I generate leads from over 125 sources every month. (Just one of which sent me 560 qualified leads in 14 days for free.) Imagine the traffic you’ll get if you use just a small fraction of them.
  • In order to drive targeted traffic you first have to understand how your webpage is ranked and the 3 simple things you need to do on-your-webpage that ensures Google gives it the maximum visibility possible.
  • You’ve probably seen those ads that say “We’ll get your website ranked on the first page of Google”…What they don’t tell you is that the real key is to get your website ranked on the first page of Google for very specific key words. Thus the question becomes, how do you determine what are the best key words for you to go after? (Hint. It’s not the obvious ones.) Here’s how all my top clients and I select keywords. I’ll share with you two great tools (both free) that will take all the guesswork out of the process. What you don’t want to do is chase after key words that won’t get you the high-converting prospects you need.
  • If there is one lead generation tool I recommend to everyone, it’s Google Adwords. What I love about Adwords is that it is strictly pay-for-performance. Now you may not need 44,996 laser-targeted prospects like I’ve generated. Maybe you want to start off like one of my clients does with a budget of $300, which generates 15-20 new clients for her each month.

    Regardless of what your budget or goals are, you definitely want to be playing in this game. You’ll learn how to set up your account, how to select keywords, how much to bid and how to write an ad that will get the most desire prospects to respond.
  • It’s important to keep in mind that LINKS are what makes your webpage visible. That’s what gets you the most qualified visitors to come. One of the simplest methods for generating hundreds of links is by publishing very short (450-550 word) articles and then distributing them through one of my favorite resources.
  • For example, an article I wrote called "How To Differentiate Yourself From the Competition” has been distributed to 1338 times to various article directories. That’s 1338 links to my site! Imagine what that does for my visibility. And…if you Google “How to differentiate yourself from the competition” (which lots of people do) my article shows up in the number 1 position! The best thing about articles is that you don’t even have to write them yourself. Using another of my favorite services (and YES, I share all my resources in the program) I got a series of 10 articles written for me for…$100. Excellent quality. Very inexpensive.
  • What’s even better (and easier) than articles? If you want tons of traffic…if you truly want to become one of the recognized experts in your field…then you want to start using VIDEO. It’s not expensive (I use a camera that cost $145) it’s not difficult, and using another of my super resources you can get your videos distributed on ALL the video distribution sites. (Youtube is the best known but it only accounts for 11% of video traffic.) If you want maximum visibility and exposure, video is the tool that will get it for you.

    For example, Google the keyword phrase “Marketing Coach Atlanta”. On the first page…in the number 2, 3, 5 & 6 spot is one of my short 3-minute videos. Every single day dozens of people who are looking for marketing assistance watch my videos and then go to my website to sign up for my newsletter. Automatically. Day after day. Month after month. Literally hundreds of new people added to my list as result of doing these videos.
  • If the idea of actually appearing on camera makes you nervous, I’ll show you how to prepare a short PowerPoint presentation, which you can narrate. This is by far the easiest and quickest way to get maximum visibility and exposure to a targeted audience of eager prospects who want to do business with you.

    One last word about video…Did you know that by putting a short video on the landing page of your website you can increase the opt-in to your mailing list by up to 40%? I share with you the precise script I use when I create videos. In less than 10 minutes you’ll know what to say and how to say it in order to build trust and credibility with those you most want to do business with.
  • I also want to get you familiar with SOCIAL MEDIA as a tool to get lots of leads coming to you for FREE. You’ve probably heard all the buzz about Twitter, Facebook, MySpace and LinkedIn but thought that it was A) Way too complicated to fool with, B) Something only the “kids” were doing, or C) Takes too much time. Well, let me set your mind straight on that and tell you why this is something you want to be doing.

    First, it’s not complicated nor time-consuming. Yes, it’s helpful to have someone walk you through the steps (which I do) but all of these are simple programs once you learn a few basic principles.

    Secondly, if you set up your Social Media Marketing the right way (which I’m going to show you how to do) you’ll get lots of highly targeted traffic on autopilot. For example, you’ve probably heard how Oprah Winfrey raves about Twitter, but still say to yourself “I just don’t get it.” I was exactly the same way. It just didn’t make any sense to me. Or at least it didn’t make any sense until I got my friend Joey Smith to explain how it works. Joey’s a master at this. (His Twitter account alone sends him 20 highly targeted new subscribers every single day!)
 

 

 

And as you might imagine there’s a lot more that I cover in the over 6 hours of content-rich DVDs.

Suffice it to say…if you are serious about wanted more or better clients…If you want to escape once and for all from the feast-or-famine business cycles…If you want a marketing SYSTEM that you set it up once and then it runs on autopilot…If you’ve been confused or overwhelmed by how to precisely-do-this…then my Gentle Rain Marketing & Branding Blueprint DVD is for you.

“Nobody cares about the millions of starving children in Africa. But tell me a story about Sam…who’s an orphan…desperately poor and forced to eat bugs to survive. Tell me that story in a way that makes me care, and I’ll whip out my checkbook and give you as much money as your want.”

I also want to send you my audio CD Marketing Motivation. Finding the time to market our services on a regular basis is a HUGE challenge for many of us. Far too often people begin a new marketing initiative with great enthusiasm only to see it sputter out due to a lack of follow-through. Nothing is more frustrating than investing the time and effort into developing a marketing strategy only to have it languish and not achieve the results it should due to a lack of sustained effort.

About ten years ago I became interested in the role the subconscious mind plays in motivating us to take action. This sparked my interest in hypnotherapy as a tool for achieving maximum motivation. You’ve probably read about how world-class athlete such as Tiger Woods advocate hypnotherapy as a tool for increasing their athletic concentration and performance.

I approached Marian Massie, a highly regarded clinical hypnotherapist, about collaborating in this Gentle Rain Hypnotic Motivation CD. The result is a unique and powerful tool specifically developed for those engaged in implementing a marketing strategy. You’ll find that the CD helps keep you focused and motivated in order to achieve the results you desire. This is a $49 dollar value that I feel is crucial for your ultimate success, so I want to include it with your program.

I also want to include my webinar on Pricing your Services: Strategies, Tactics & Attitude. Perhaps no other single factor impacts profitability as much as pricing. In this webinar I explain strategies for setting prices and how to negotiate the maximum fees for your services. You’ll learn the 3 key factors that go into setting your price, The Ascension Pricing Strategy and how to bundle and unbundled your services with different price points. Also (and arguably most importantly) I’ll share with you techniques that ensure you have the right mental attitude to get the prices and fees you deserve. I sell dozens of this program every month for $139 on my website but I want to include it with your Gentle Rain DVD package when you order now.

 

So at this point it probably won't come as a surprise to you...

Let me be perfectly honest…this obviously isn’t just some ebook you can download. This is the real deal. Precisely what you need to do in order to have a fully functioning marketing system up and running…generating you lots of prospects and new clients…in less than 45 days. So the real question is, How much is a new client worth to you?

If you’re similar to most people a new client is worth between $2000 and $50,000. The lifetime value of that same client is typically between $25,000-$2 million.

Suppose this system that I’m about to teach you doesn’t do what it’s suppose to do. Suppose instead of generating dozens of new clients it only brings you 5? Or 3? Or 2? Or, even suppose it just completely fails miserably and only brings you 1 new client? What’s that worth to you?

As I mentioned in the beginning, There’s no equity in the 500 reasons you can come up with for why this won’t work. That’s easy to do. That doesn’t take any mental energy. And if after reading this entire letter that’s what you’re thinking then there’s one thing I know for certain…This program isn’t for you.

However if you’ve come the conclusion that this is what you need. Then let me make this as risk-free as I know how. Take the program out for a 30-day test drive. Watch the videos. Complete the exercises. Mark up the workbooks. Dig in and really immerse yourself in what I’m teaching you to do.

If after the end of 30 days you don’t think it’s right for you send it back to me. No questions. No hassles. I’ll even give you my personal direct dial number
(770-640-6426) so you can call me up if you like.

But think about this. What if this program does what I say? Imagine your business with a waiting list of new clients. People actually putting down deposits to get in line for your services. How great would that be?

One thing that I believe separates Gentle Rain from all the other marketing programs out there is this is the exact system I personally use. There is no strategy that I recommend that I’m not using myself. How many other people can make that same claim?

Although I’m obviously biased I think this program is exactly what you need to once and for all put an end to the feast or famine business cycles and grow your business to whatever size you desire. You should get this right now.

Which Risk Free Option Would You Like?

One Payment: $495 + $25 S&H total of $520

OR

Two Payments of $275 ($495 + $30 finance fee + $25 S&H)

If you keep doing what you’ve always done, you’re going to keep getting what you’ve always gotten.

Your time for change is NOW.

I’m looking forward to helping YOU receive the success, income, time and freedom you’ve been craving for your business and your life.

 

To your success,
Mark

  

 

 

Legal disclaimer: Every effort has been made to accurately represent our program and it’s potential. Each individual’s success depends on his or her background dedication desire and motivation. As with anything, success will come from hard work and dedication and income will vary according to these and many other factors.